The Visit Salem logo kit
Logos, colors and fonts for partners, advertisers, printers and press. The SVGs are vector masters with outlined text, so they scale to any size. Send them to your printer, sign shop or embroiderer.
Primary logo
The stacked lockup. Use it everywhere you have the room: covers, signs, ads. Minimum 1.25 in wide in print, 160 px on screen.
Horizontal logo
Drops the ribbon for tight heights: headers, email signatures, narrow strips. Minimum 1 in wide, 120 px.
The S icon
For favicons, app icons and small stamps only. Terra is the default. Minimum 0.25 in, 16 px.
Badge
Merch only: hats, totes, mugs, stickers, patches. Not a substitute for the logo. Embroider at 2.5 in or larger.
Advertiser decals
6 in window rounds for businesses in the magazine.
Lake, brick and sunlight
Navy and cream do most of the work. Terra is the accent; gold is a highlight, never body text. Click a swatch to copy its HEX. CMYK values are starting builds for coated stock, so confirm them on a press proof.
Three faces, one voice
All free for print, web and apps (SIL OFL or Apache 2.0). The font files are in the kit.
Headlines, covers, pull quotes.
Body copy, captions, listings.
Kickers, buttons, ribbons. All caps, wide tracking.
The logo itself is drawn from Ultra and Yellowtail and is already outlined in every file. Don’t retype it.
Use the files as supplied
- Stretch, squash, rotate or tilt the logo
- Change its colors
- Add drop shadows or glows. The mark is flat.
- Put the color logo on dark or busy backgrounds. Use reversed.
- Retype “Visit Salem” in another font
- Crop off the ribbon. Use the horizontal logo.
- Crowd it. Keep clear space equal to the ribbon’s height.
Need another format, a higher-res file or approval for a use? Email Joe@VisitSalemNH.com or call 603-327-7184.