Skip to content
Sunset over Canobie Lake
Advertise in Visit Salem

Put your business in 100,000 homes

From 2.5¢ per home. Every issue is saturation-mailed to the homes on every carrier route we cover, in and around Salem, four times a year.

Book your ad See rates
Photo: EgorovaSvetlana, CC BY-SA 4.0
100,000Homes reached every issue
400,000Deliveries a year, across 4 issues
20Ads per issue, max
2.5¢Lowest cost per home
Rates

Priced per home

Every price is the cost to reach one home with one issue.

AdPer issuePer homePrice / issue4 issues
Back coverFull page, 8.375 × 10.875 in + bleed121¢$21,000$84,000
Inside front coverFull page, 8.375 × 10.875 in + bleed118¢$18,000$72,000
Full page8.375 × 10.875 in + bleed214¢$14,000$56,000
Half page7.5 × 4.8 in48¢$8,000$32,000
Quarter page3.67 × 4.8 in84¢$4,000$16,000
Eighth page3.67 × 2.32 in42.5¢$2,500$10,000

What 100,000 homes costs you

Your own postcard, mailed to the same homes
~45¢
Back cover
21¢
Full page
14¢
Half page
8¢
Quarter page
4¢
Eighth page
2.5¢

A 5.5 × 11 postcard of your own, printed and mailed by saturation to the same homes, runs about 44–47¢ per home in printing and postage (2025 pricing).

Calculator

Build your buy

Running all four issues keeps you in front of the same 100,000 homes all year. Ask about annual placement.

Quarter page · all 4 issues
4¢
per home, per issue
Price per issue
$4,000
Homes reached
400,000
Total
$16,000
Book this ad
Sizes

Ad sizes, to scale

Full
14¢
Full page & covers
8.375 × 10.875 + bleed
Half
8¢
Half page
7.5 × 4.8 in
¼
4¢
Quarter page
3.67 × 4.8 in
⅛
2.5¢
Eighth page
3.67 × 2.32 in
What file do you need?

A print-ready PDF (PDF/X-1a or X-4), CMYK, images at 300 dpi, fonts embedded. Full pages need 0.125 in bleed on all sides; keep text 0.375 in inside the trim. Partial pages are the exact size, no bleed.

I don’t have an ad. Can you make one?

Yes. Choose “Design my ad for me” when you book, and we build it from your logo, photos and offer at no charge. You approve a proof before it prints.

Who gets the magazine?

It is saturation-mailed: every home on each USPS carrier route we cover, in and around Salem, about 100,000 homes per issue. The route list is confirmed before each issue.

Why price per home?

Because that’s what you’re buying: a page in front of a household. A quarter page at 4¢ a home costs less than a stamp.

How do I pay?

Book online and pay by card or bank account, all at once or issue by issue. Or ask for an invoice when you book. Payments are processed by Stripe.

Do you offer multi-issue pricing?

Yes. Ask about two- and four-issue commitments, which lock in your placement for the year.

How to buy

Four steps to 100,000 homes

Pick a sizeBack cover to eighth page. Use the calculator above.
BookBook and pay online, or ask for an invoice. Space is first come, first served.
Send artOr let us design it for you.
We mail itYour ad lands in 100,000 Salem-area homes.
Book

Book your space online

Pick your size and issues, upload your ad or ask us to design it, and pay by card or bank account. It takes about five minutes. Prefer to talk? Call or text 603-327-7184, or email Joe@VisitSalemNH.com.

Book your ad

The Salem Weekender

The weekend in Salem, every Thursday

Every Thursday morning: the best things to do in Salem this weekend, one place worth eating at, and what’s coming up. Free. What’s in it

Free. One email a week. Unsubscribe anytime.

Copied