Advertising terms
The short version: pay to book, send art on time, cancel before space closes for a full refund.
Booking
Your ad is booked when we receive payment: the full amount, or your first issue if you pay issue by issue. If you ask for an invoice, your space is held once the invoice is paid. Space is first come, first served. There is one back cover and one inside front cover per issue.
Prices
Prices are per issue, in U.S. dollars, as shown on our rate card when you book. Ad design is included at no charge.
Paying issue by issue
If you book more than one issue and pay issue by issue, we bill each later issue before its space closes. If a later issue is not paid by its space close, we may release that space.
Artwork
Send a print-ready PDF (PDF/X-1a or X-4, CMYK, images at 300 dpi, fonts embedded) by the art deadline we give you for each issue. Full pages need 0.125 in bleed. If your art is late or not print-ready, we will work with you to fix it. If we cannot, we may run a simple ad built from your logo and contact details, or move your ad to the next issue.
Ad design
If we design your ad, there is no charge for it. We send you a proof. Your ad prints only after you approve it in writing. Email is fine.
Your content
You confirm that you have the rights to everything in your ad, including text, photos and logos, and that your ad is truthful and lawful. You are responsible for the prices, dates and offers in your ad. Ads that look like articles may be labeled “Advertisement.”
Our right to decline
We may decline any ad or ask you to change it. If we decline an ad, we refund what you paid for it in full.
Placement
The back cover and inside front cover are fixed positions. We place all other ads. We try to honor placement requests but cannot guarantee them.
Cancellations
You can cancel an issue for a full refund until that issue’s space closes. After an issue’s space closes, that issue cannot be cancelled or refunded.
If an issue is delayed or cancelled
If we postpone or cancel an issue, you can move your ad to the next issue or get a full refund for that issue.
Distribution
Each issue is mailed by USPS saturation mail to about 100,000 homes on the carrier routes we choose, in and around Salem. Routes can change between issues. In-home dates depend on USPS and are estimates.
Errors
If we make a material error in your ad, we will run a corrected ad in the next issue at no charge or refund that issue’s price, at our choice. Our total liability for any ad is limited to the amount you paid for it.
Payments and your information
Payments are processed by Stripe. We receive your business contact details and payment status, never your card or bank details. We use your information only to run your ad and bill you.
Governing law
These terms are governed by the laws of New Hampshire.
Visit Salem LLC · Joe@VisitSalemNH.com · 603-327-7184. Visit Salem is an independent publication, not affiliated with the Town of Salem. Last updated Oct. 7, 2026.